Custom Packaging
These days, it seems as if everything is customized, from the ads we see online to the apps we download on our smartphones. From GPS to detailed customer demographics, the instant supply of information allows for specific, personalized data and products designed just for us.
The same is true of packaging. A more thorough understanding of what the market and consumers need and want allow customization of product packaging to meet those desires. This, among others, is one of the primary arguments for custom packaging for almost every industry.
Custom Packaging
If everything came in identical packaging, there would be little to no brand differentiation and it would be nearly impossible for customers to understand what makes each product unique. However, through packaging customization, companies are able to get innovative results that maximize their product benefits and appeal visually to customers.
Custom packaging also helps match the packaging to the product contents and size, reducing overall waste by eliminating excess material. New advances in packaging material also enhance the eco-friendly nature of product packaging. Consumers rank environmentally friendly packaging as a primary desire when they shop for products.
There are also some basic (but still important) benefits to custom packaging, specifically that the material can increase aroma retention, provide effective barriers, offer moisture retention or prevention and protect the contents from exposure to the elements or other damaging factors.
Relevant Industries
The whole point of customization is that it tailors to the specific brand or company and its consumers. In addition, a custom package ensures that safety and health regulations are met and the product is visually appealing.
As such, almost every industry may benefit from customized packaging. A basic list includes the following:
– Food
– Beverage
– Health
– Beauty
– Household
– Garden
– Auto
– Industrial
– Drug
– Vitamin
Increasing Innovation
The other essential factor in custom packaging design is the fact that innovation is an ever-changing concept for every industry. Technology is constantly developing and science is changing, which means that our basic understanding of products and their packaging is shifting as well.
In order to keep up with this constant growth and meet or exceed industry needs, companies need custom design for product packaging. Studies show that consumers are attracted to unique products that offer them enhanced convenience and simplicity. When brands achieve a unique look or feel, customers increase their personal loyalty to that brand.
Custom Packaging Materials
There are many ways to get to a final custom product. Here are just some of the available materials:
– Corks
– Glass
– Flexible packaging
– Plastic
– Tubes
– Bottles
– Jars
– Filling
– Pouches
– Multilayer
– Shrink sleeve
Using these varied materials, different containers are possible, such as:
– Pumps
– Sprayers
– Dispensers
– Dosage systems
– Tamper-evident closures, caps and containers
– FDA compliant products
– Senior-friendly items
– Child-resistant closures, caps and containers
– Trigger sprayers
– Fluorination
– Eco-friendly packaging
Finally, customization extends to the actual product label. After all, the label is one of the first things a consumer notices. Research has shown that consumers respond to bright, easy-to-read labels that clearly state the product contents, benefits and other important, relevant information. In addition, consumers purchase more products that state the eco-friendly benefit of the product or packaging than items that do not clearly offer such a benefit.
Custom labeling includes the following:
– Heat transfer
– In-mold
– Hot stamp
– Pad printing
– Silk screen
M. Jacob & Sons
Essentially, customized packaging is as important as the product itself. Without it, products tend to blend in with the rest of the market, lose brand differentiation and fail to appeal to consumers.
A custom design process begins with hand-drawn pictures, followed by development into a CAD drawing, model making, prototyping and a thorough review process. Custom colors, logos and labels are also included in the process.
For more information about how custom packaging design can benefit your company and product, contact M. Jacob & Sons at 800-915-2262.
