In the fast-paced world we live in today, snacking has become more than just a passing indulgence; it has evolved into a way of life. Snacking has woven into our daily routines, whether it’s a mid-morning bite, an afternoon pick-me-up or a late-night treat. Having attended the 26th Annual Sweets and Snacks Expo, MJS Packaging wants to explore the latest trends that are shaping the industry and how packaging solutions, like those provided by us, are integral in catering to these evolving preferences.
The Latest Snack Packaging Trends
According to a recent report by IRI Worldwide, the number of snacking occasions per day has risen, with late evening snacking up by 6 points compared to two years ago. This trend can be attributed to the changing dynamics of work-life balance, leading to more frequent and smaller meals rather than traditional three-square meals. As a result, consumers are seeking convenient and easily accessible snacks that can sustain them between these meals.
The findings reveal that 49% of consumers snack 3+ snacks per day. While the younger generations have fueled the snacking lifestyle in the U.S., they also influenced other generations into following a similar pattern. For those that snack this amount, morning and late evening have grown more popular, exhibiting the largest growth trends compared to two years ago.
Packaging Solutions: Making Every Bite Count
The evolving snacking landscape calls for packaging solutions that can seamlessly integrate into consumers’ busy lives. MJS Packaging understands the importance of catering to these trends with packaging that complements the industry shifts. Here are some packaging considerations to think about during 2023:
- Entry-Level, Small-Sized Product Price Point: With consumers increasingly looking for snacks that align with their wellness goals, offering smaller-sized products at an affordable price point can attract a wider audience. MJS Packaging provides a range of packaging options that suit this need, ensuring that these products remain fresh and accessible.
- Club Growth and Multipack Handling: The rise of club shopping and multipack purchases requires packaging solutions that accommodate bulk quantities (check out our pinch grip and handle jars). MJS Packaging’s offerings also include shrink-wrapping and multipack handles that enhance convenience and ease of carrying, making them perfect for the club shopping trend.
- Convenience Store Food Drive and Packaging Size: As convenience store foods become a significant driver of snacking, packaging size becomes a crucial consideration. MJS Packaging’s range of flexible bulk packaging and rigid options cater to various sizes, ensuring that snacks are easy to grab and go.
- Functional Benefits and Allergens: With consumers seeking functional benefits such as immunity support and opting for allergen-free options, packaging plays a vital role in conveying these attributes. MJS Packaging allows for clear labeling and decoration highlighting functional claims and allergen information, building consumer trust.
- Sustainability and Disruptors: Sustainability has emerged as a powerful disruptor in the packaging industry. Evidence of growth can be seen in sales dollars of Upcycled Certified snacks and in sales dollars and units of Certified Fairtrade America snacks. MJS Packaging emphasizes sustainable packaging solutions, aligning with the growing demand for eco-friendly options. Ask us about your Post Consumer Recycled (PCR) packaging needs and lightweighting considerations.
- Licensing and Branding: Licensing growth has also found its way into snacking trends. MJS Packaging offers customizable packaging solutions that allow brands to leverage licensing agreements and create a strong visual appeal, catching the attention of consumers amidst the crowded snacking shelves by increasing engagement and expanding the audience at the shelf.
Growth & Trends To Monitor In 2023
The snacking landscape is not just about convenience; it’s about an experience. The top themes driving snacking in 2023 are more experienced-focused and go beyond satisfying hunger. Flavors have taken center stage, with consumers becoming more adventurous in their taste preferences. This opens up exciting avenues for unique flavor profiles and innovative packaging designs that capture the essence of these taste adventures. Moreover, the growth of private brands signifies a shift in consumer loyalty, with consumers willing to explore alternatives to traditional brands.
Work With MJS On All Your Packaging Needs
The snacking trends of 2023 reflect the ever-evolving consumer preferences and their desire for convenience, health, sustainability and indulgence. Packaging will remain a guiding star as the snacking universe continues to expand, illuminating brands’ paths to success. With MJS Packaging as a partner, you will be perfectly positioned to benefit from these evolving trends during 2023 and beyond.
Contact MJS Packaging today to discover the most effective snack packaging options for your brand.
