Embracing Sustainability, Transparency and Simplicity
In today’s rapidly evolving consumer landscape, the beauty and personal care industries are witnessing a significant shift toward sustainability and transparency. Customers are now more conscious of their environmental impact and demand greater authenticity from companies, expecting them to adapt their packaging strategies to be in line with their sustainability needs. As a leader in the packaging industry, MJS Packaging remains committed to staying abreast of consumer trends and preparing you to best meet demand with your packaging solutions.
The Power of Sustainability in Packaging
Our employees Debbie Fernandez, Account Executive, and Tracey Wiemer, New Business Coordinator, recently attended Cosmoprof North America, gaining valuable insights into how innovations help set up brands for future success and how innovators maintain relevance with retailers and shoppers.
According to NielsenIQ, the top innovation trends to watch in beauty include focusing on ingredients used, sustainability, personalization and inclusivity.
There’s no question that sustainability has become a driving force behind consumers’ purchasing decisions, with packaging playing a pivotal role in shaping consumers’ perceptions. According to NielsenIQ, 70% of US consumers find it important to make sustainable choices and 27% of those have incorporated changes into their daily lives. This also includes seeking products that follow sustainable practices, including: using cruelty-free, vegan, or plant-based ingredients; or featuring reusable/refillable packaging; and minimizing carbon impacts.
Brands that prioritize sustainable materials and practices can effectively leverage their packaging as a powerful advertising tool. Highlighting these elements through labels, minimalistic designs and recyclable materials can send a clear message about a company’s commitment to sustainability.
Color choices also play a significant role in communicating sustainability. Natural, earthy tones evoke a sense of connection to nature, while brighter, bold colors might be associated with synthetic or non-recyclable packaging. Therefore, selecting the right color palette for packaging is essential for conveying the desired message of environmental responsibility.
The Quest for Transparency
In an era of heightened health awareness, consumers are increasingly concerned about what they put on their bodies. They want to know the ingredients in their beauty and personal care products and this extends to the packaging itself. Customers appreciate packaging that allows them to easily view the product and its contents, fostering trust and confidence in the brand.
Research by NielsenIQ supports the trend of consumers looking for products with an emphasis on ‘ingredients first,’ replacing perceived bad ingredients with ‘better for you’ ingredients. An example of this would be customers switching to brands that clearly show vitamin C, lavender oil or aloe extract as elements in the product.
Clear labeling and packaging showcasing the product’s contents not only satisfies customers’ curiosity, but also demonstrates the brand’s commitment to transparency. Brands that openly share information about their products’ ingredients through packaging build stronger connections with their audience, as customers are more likely to trust and remain loyal to a brand that values their well-being.
The Rise of Gender-Neutral Packaging
Gender neutrality is becoming increasingly relevant in packaging design and opening new opportunities for businesses to capitalize on. By adopting inclusive packaging, companies can reach a broader audience and demonstrate their commitment to solving unique needs. This includes offering products that can be used by the same household rather than just one person.
Gender-neutral packaging does not mean generic or bland designs. Instead, it focuses on universally appealing aesthetics that cater to all individuals. This allows companies to cater to all needs, including those traditionally aligned to one gender group. Modern consumers seek authentic and socially responsible brands, including brands that provide solutions for sexual health, mental health and address men’s skincare needs.
Our Commitment to Beauty & Personal Care Sustainability
As the beauty and personal care industries continue to evolve, packaging plays a pivotal role in influencing consumer perceptions and purchase decisions. MJS Packaging understands the significance of sustainability, transparency, simplicity and inclusivity in packaging design.
With a range of sustainable packaging solutions, including lightweighting and refillable, PCR (Post-Consumer Recycled) materials, eco-friendly decoration and responsible shipping practices, MJS Packaging is well-equipped to meet your dynamic needs.
By partnering with MJS Packaging, beauty and personal care brands can showcase their commitment to sustainability, increase brand perception with their consumers and contribute to a more environmentally-conscious future. Contact us today and start your next project knowing that MJS Packaging has the consultative excellence to help push your brand forward in the ever-changing beauty and personal care industries.
