Cosmetic Packaging

Cosmetic packaging has a never before variety in modern times – now there are more cosmetic products and brands and there are different ranges of cosmetics for women, men, teens and even youngsters. What’s more, cosmetics are also differentiated by ages, skin types and other criteria. With the plethora of packaging options available, the kind of packaging option you finally select has a definite impact on sales.

Importance of Cosmetic Packaging

Cosmetics refer to products that are used for make-up, to enhance your looks in one way or the other and include fragrances, hair colors and innumerable products. Cosmetic products may be liquids of varied viscosities, cream, gel, mousse, powder, cake and more. Most cosmetic products are small in size and samples and trial packs may be even smaller. The packaging of beauty products assumes great importance where sales are concerned because more than any other products, many cosmetics are impulse buys or face a seasonal demand.

The packaging of beauty products should be:

· Appealing

· Attractive

· Show off the product where possible

· Signify luxury and exclusivity

· Look artistic

· Have an element of creativity

· Be easy to use and functional

· Come with applicators where required

· Be resealable

· Labeling should be legally compliant

· Sustainable

Most cosmetic companies produce more than one item and so it is important to use a single umbrella brand, color combination and other design elements that set your product apart and that a consumer can check at a glance and confirm that it is all one brand. This encourages brand loyalty and returning customers.

You may want to use glass, plastic, acrylic as packaging materials for your cosmetic products. In fact, a lot of cosmetic packaging is done using different materials, depending on your product mix.

When you come to MJS Packaging for cosmetic packaging solutions, you can be assured of our best service. We can source the ideal packaging for your products and help with design and branding as well. With numerous global suppliers, we can ensure the most competitive price and timely delivery.