When your products are cosmetics, you’re well aware of the seasonal makeup trends since they’re generally related to the fashion that coincides with each part of the year. There’s your products that cover cosmetics, not to mention if you manufacture hair care, eye care, and skin care products. With all of those various cosmetic products, you’ll need a selection of sprayers, jars, dispensers, pumps, tubes, closures, caps, and tips. You need to acquire an expert distributor who can handle your cosmetic packaging.
What to Look for in a Packaging Distributor
Innovative and attractive cosmetic packaging continues to remain the key area of your sales and marketing success. You want to have a distributor partner who can work closely with you to source packaging that is both eye-catching and cost-effective. They also have to comply with industry and legal standards but provide maximum impact for customers in what is an ever-changing market.
When looking for a cosmetic packaging distributor, you want to see if they can handle your specific requests. Can they source the various containers you’ll need, whether it’s pumps for skin foundations or jars for eye shadow or lip gloss. Find out if just how comprehensive their offerings are.
Another area to consider in your cosmetic packaging is how the final product will look. Will you have options for package shape, size, and color?
Being in the cosmetics industry means that looks really are everything. Think of brand names like L’oreal, Maybelline, and Revlon. Their packaging for their products have distinctive shapes, luxurious textures, specific colors, or signature closures. Your chosen packaging — like theirs — can create a powerful fashion statement.
When you’re ready to stamp your mark in the highly competitive cosmetics industry, your distributor can create custom molds and designs that will attract attention. After all, your packaging also creates a billboard for your brand, so it has to be a strong one.
Find out if your distributor ca arrange to decorate your brand with any of these:
- in-mold labeling
- heat transfer
- silk screening
- hot stamping
- shrink sleeves
- pad printing
- pressure-sensitive labeling
- hot foil blocking
- metalizing
Cosmetic Packaging Supplies
Look to your distributor to help source a variety of jars available in a range of materials such as plastic, clear and frosted glass, and metal, along with a change of colors and finishes along with the design options already mentioned.
The plastic cosmetic packaging is generally available in both PET and HDPE plastics, both of which are well-known for cosmetic packaging.
Cosmetics on the go
You might have seen this image a few times over the years: a woman on the run is spotted applying her mascara or lipstick while behind the wheel of her car. Definitely not a safe measure, but an indication of the number of women who look to cosmetics that offer speed of application.
Today’s make-up consumer is looking for the easy application of their cosmetics. As a result, they’re looking to travel- and user-friendly cosmetic packaging for the “woman on the go”. Your distributor should be able to source containers to help you meet those demands.
Customization
Since the cosmetics industry is such a competitive one, you want to work with a distributor partner who recognizes this. You want them to not only be able to source various packaging but to be able to offer creative and design services that can provide you with the tools you need to develop a strong, revolutionary custom brand. From packaging concepts to 3D models to mold completion, they will have a design team that will help you create a product package that jumps off the shelves.
Sustainability
It’s already a well-established fact that consumers and many companies support going green. They recognize the importance of reducing the introduction of plastics and other materials into the environment as well as in landfills.
At this moment, just how many companies who are actively attempting to reduce their carbon footprint is varied. There are some out there who encourage their customers to return their used containers and who also minimally wrap their products in various wraps so there is no containers at all. And there are others who consistently use the lightest, safest, and least expensive cosmetic packaging they can. Still others use recycled pots, bottles, and jars.
All of these ideas will have been formed from working with a distributor who already has extensive knowledge in recycling and sustainability.
Choosing the right cosmetic packaging supplies and distributors for your products can be difficult and vital to your branding. MJS Packaging offers the best customer service and lowest prices for your pharmaceutical product packaging. We have exclusive access to manufacturers from all around the world, so we can advise you on the best bottles, tubes, closures, caps, and other packaging needs you require.
