Custom Food Packaging for Organic Food Companies
Packaging for organic food companies is a very specialized kind of packaging for multiple reasons. Organic foods appeal to a niche market that is concerned about the environment and also nutrition and good health. The packaging for organic food has to be environmentally friendly and sustainable, while at the same time not so expensive that it impacts the company’s profit making abilities. Along with these criteria, the packaging also has to keep the food safe and free from contamination.
Custom packaging for organic foods is different from conventional packaging
There are many challenges that face the organic food industry. As a developing industry it has to appeal to its target market and offer product differentiation on a larger scale because organic food is different from ‘conventional’ food. It is closer to nature, more sustainable, has a lower carbon footprint and is often preservative and additive free leading to a sometimes lower shelf life. At the same time it has to jostle for space in supermarket shelves among foods that may not be organic, may offer a larger variety at a lower price point.
While custom packaging for organic products may include normal packaging materials like plastic – simply because of the benefits of plastic packaging – some organic food manufacturers opt for eco-friendly packaging and these include:
- Paper
- Glass
- Recyclable plastic
- Bio-degradable or compost-able plastic
- Metal
- Wood
- Cardboard
- Reusable containers
- BPA free containers
- Paper labels where viable
- Eco-friendly inks that are not toxic
In fact organic food packaging often offers creative options and innovations in design and material to companies that market organic foods. Attention grabbing packaging makes news and helps product lines attract the right customers. They offer unique branding opportunities and enhance product differentiation, improving the brand image of the company.
M. Jacob & Sons is a full packaging company. We have been in the packaging business for over a century and can offer all kinds of packaging materials including bottles, containers, boxes, trays, and others for all manner of goods. With an in-house design team we offer the best in creative packaging for organic food companies that gives your product that all important stand-out quality, improving sales. We source the most appropriate containers for your organic foods that will be right for your products and are legally compliant as well as being cost effective.
