Packaging Digest recently ran an article titled “5 Critical Packaging Trends for 2015” and, with innovation close to heart for our team at MJS Packaging, we knew one of those critical trends about flexible packaging contained something we take much pride in: simplifying lives.
Designed for the on-the-go lives of so many consumers, there are many reasons why flexible packaging is the perfect fit for the market — and also for manufacturing of your product. 
Right from the start, you may notice how the convenience and reusability of flexible packaging is hard to match. From practical closures like zip seals and spouts to venting and transparency options, consumers are crying for more convenience as it simplifies life. There is even interesting evidence to support simplification of details so you can enjoy greater quality of life and better decision-making capacity. You, too, can have more convenience and simplicity for your product as you aim to get it in front of consumers who will respond positively. Suffice it to say, the benefits of flexible packaging are growing exponentially.
Going hand-in-hand with convenience, consumers can enjoy several advantages with flexible packaging including sizing options versatile enough for both smaller retailers and larger club stores. On-the-go pouches, for example, are essential to standing out to busy consumers. And for your business, you can get return on investment from both the package manufacture itself and the results of using such packaging, where it is easy to increase packaging weight without needing large increases to the packaging footprint. From there, your business has opportunities for further cost-savings with manufacturing, warehousing, and shipping efficiencies.
Get the Edge You Need With Flexible Packaging
The potential for cost-savings makes it hard to overstate the opportunities for reinvestment as well. Since flexible packaging is so versatile, the customizability of flexible packaging is almost limitless, including countless possibilities with design and graphics — even for nonperishable items. You can stand out even more from the competition as you explore creativity with sizes, shapes, and features for increased appeal.
Coupled with additional advantages like extended shelf life and sustainability attributes, flexible packaging solutions can give you an incredible edge. Contact MJS Packaging today to leverage our experience and successes with flexible packaging solutions.
